OnlyFans
Creator economy
Strategic adviser to the owner
Working directly with the owner on positioning, messaging and public perception, I helped articulate a broader story about creator independence and direct relationships with audiences.
Founder Brand strategist Creative operator
I turn emerging ideasinto mainstream culture.
Explore selected work
For more than 30 years, I’ve worked where technology, entertainment and culture meet, helping unfamiliar ideas become brands people understand.
Selected work
Lowell Herb Co.
Consumer brand
Founder & creative head
Positioning, creative direction, packaging and public voice for a modern cannabis brand, with a distinct identity in a newly legal category.
OG Cannabis Cafe
Hospitality
Creator
Concept, positioning, licensing and launch for America’s first licensed cannabis restaurant, which opened in West Hollywood in 2019.
Before & beyond
Earlier work includes projects for Apple, Nike, Twitter and MySpace. My entertainment background spans Handprint Entertainment, CBS Studios and Dakota Films, with projects involving Will Smith, Jennifer Lopez, Mariah Carey, Tyra Banks, Jack Black and Bob Odenkirk.
How I work
Find the truth.
Make it clear.
I work directly with founders and owners on the decisions that shape a company’s story, identity and place in the world.
- Positioning & messaging
- A clear story people can understand and repeat.
- Brand creation
- Identity, voice and experience built around one idea.
- Launch & cultural strategy
- The narrative, relationships and sequence that introduce something new.
- Founder advisory
- Independent judgment and fractional creative leadership.
Let’s talk
Available for select engagements